Why Mercier Consultancy Expanded to Sofia, Bulgaria – And Why It’s Great News for Clients and Employees

At Mercier Consultancy, our growth is always driven by one thing: delivering exceptional results for our clients while creating unmatched opportunities for our people. That’s why we’re thrilled to announce our latest expansion — a brand-new office in the vibrant city of Sofia, Bulgaria.

This strategic move marks a powerful new chapter in our journey, and here’s why it matters — not just for us, but for you, our valued clients and talented team.

Why Bulgaria? Why Sofia?

Bulgaria has emerged as one of Europe’s most promising hubs for business services, innovation, and talent. At the heart of it all is Sofia — a city that blends a dynamic, tech-forward environment with a rich talent pool and an incredibly strong work ethic.

Here are a few key reasons why Sofia stood out:

✅ Highly Educated, Multilingual Talent Pool

Sofia is home to some of the best universities in the region, producing top-tier professionals who are fluent in multiple languages — a major asset for a company like Mercier Consultancy that thrives on international collaboration.

✅ Strong IT & BPO Infrastructure

With a booming tech sector and one of the most developed BPO and SSC ecosystems in Europe, Bulgaria offers the infrastructure we need to scale client services without compromising quality.

✅ Cost-Effective Excellence

Bulgaria offers an excellent balance between competitive operating costs and high-level expertise. This allows us to offer greater value to clients while investing more in innovation and our people.

✅ EU Membership & Business-Friendly Climate

As an EU member with a stable economy and growing reputation for business, Bulgaria provides a solid foundation for sustainable, long-term expansion.

What This Means for Our Clients

Expanding to Sofia allows us to enhance service delivery across Europe and beyond. With this new office, we’re able to:

• Scale faster to meet client demand, especially in customer service, multilingual recruitment, and consultancy support.

• Provide 24/7 support with more global coverage.

• Access niche language expertise and regional insights.

• Offer cost-effective solutions without compromising on quality or efficiency.

Ultimately, this move enables us to do more for less — while maintaining the white-glove service Mercier Consultancy is known for.